The most recent marketing initiative from Gucci, known as “Gucci is a Feeling,” masterfully captures the spirit of tennis while showcasing Jannik Sinner’s compelling journey on and off the tennis court. As the global brand ambassador for Gucci, Sinner’s third year with the esteemed fashion brand is commemorated through a series of breathtaking visuals that seamlessly blend the grace of tennis with the distinctive style of Gucci.
Jannik Sinner Showcased in Gucci’s “Gucci is a Feeling” Ad
Photographed by Riccardo Raspa and creatively overseen by Riccardo Zanola, the Gucci advertisement vividly captures Sinner’s athletic persona, dressed in stylish tennis attire, against the dynamic backdrops of clay, grass, and hard tennis courts.
The campaign draws inspiration from Gucci’s storied tennis heritage, dating back to the 1970s when the brand initially delved into tennis-inspired fashion.
Highlighting Gucci’s enduring connection to tennis, the visuals in the ad showcase its iconic duffle bags alongside Sinner’s effortless poses. Additionally, the ad’s aesthetics embody a sophisticated fusion of vintage and contemporary styles that appeal to both nostalgia and modern tastes.
Image Source: lev radin / Shutterstock
